Starting an Informative Law Blog

Starting a blog can be a great way to spread your knowledge about legal issues on the internet. However, knowing how to write is only one part of the process. You’re going to have to tailor your content specifically for the internet.

Fortunately, you can find enough information out there on how to do so. Take a few of these ideas into consideration when building your law blog.

Search Engine Optimization

To build a blog people like, you’re going to first have to attract them there. Building a successful blog can be possible if you write your content with search engine optimization in mind. If you’re not familiar with search engine optimization, it’s the process of modifying and creating your content so it appears higher in search results.

The first thing you should do when creating SEO content is ensuring the first 50 words of your blog posts are interesting enough for viewers to want to continue reading your articles. This has to do with search engine optimization since search engines want to find content that constantly engages their users. You’ll also want to add various keywords to your article that someone would use when searching for a blog like your own. Make sure you’re keeping in mind search engine optimization whenever you’re writing articles for your blog.

Diversifying Posts

Depending on your readers, they might like it when you do a long series of posts about a specific idea or thing. However, you’re going to want to diversify the posts you are writing so that you can gain a larger audience. You can do this in a way that makes everyone in your audience happy.

For example, you could start a schedule every week that you abide by. This would make it so that you have long-running series happening multiple times a week along with a new topic maybe once during the week. You’ll be ensuring that you are engaging new and old viewers alike when you run your blog this way. Additionally, make sure that you are adding posts that are of differing word lengths so that viewers are happy with your content no matter how much time in the day they have to read your blog. Ensure that you are always diversifying the posts you’re writing and posting on your blog for the greatest possible exposure.

Originally published at https://chartwestcott.org.

Chart Westcott is Co-Founder and COO at Ikarian Capital, LLC a long/short equity biotech focused investment adviser. Read more at http://chartwestcott.net.