Effective Fundraising Event Strategies

A charity event is a popular way for organizations to raise funds. However, it can be very time-consuming and expensive to organize. To make the most of this fundraising event, you must plan carefully. Here are six essential components you should consider to make the most of your event.

Determine a Clear Purpose

Before you start planning an event, it’s important that you have a clear purpose. This can be determined by the type of event and how it’s intended to raise money for the organization. Usually, charitable events have multiple goals. However, it’s also essential to keep in mind that each goal has its own unique details.

Ensure the Event Aligns with Your Mission

When it comes to attracting younger donors, it’s important that the event has the right experience. Even if the cause is essential to the attendees, they’ll still consider the experience before making a decision to support the organization. For instance, if your mission is to raise money for childhood obesity, then a hot dog eating contest might not be the best idea. Instead, a more active event such as a scavenger hunt or race can help align with your mission.

Tell Meaningful Stories

Storytelling can be a powerful tool for fundraising. It can help raise awareness for the cause and encourage people to give. People tend to give more to charitable organizations when they hear about why they should care about the cause. To encourage people to share their stories, you should ask them to write their own personal stories about how they feel about the cause. You can also include a link on the registration form that allows attendees to check if they’ve been personally affected by the organization’s cause. This will allow you to follow up with the individuals who donated.

Set a Goal

Before you start planning an event, it’s important that you have a clear fundraising goal. This can be determined by the type of event and how it’s intended to raise money for the organization. If it’s a fundraising event, then the entire event plan will be geared toward raising this amount. The goal should be set based on the team members and the tools they can use. It’s also essential to adjust it as the event gets closer.

Budget Strategically

Having a budget for all the expenses associated with the event can help control the event’s costs. Virtual events can also help lower the registration fee. Your budget should also include the various expenses that will be necessary to make the event successful, such as staff, printing materials, transportation, and catering. It should also consider the event’s goal to raise more money than the expenses.

Thank Donors

One of the most common complaints about charitable fundraising events is that the donors never receive thank you notes. To ensure that the individuals who helped make the event happen are acknowledged, make sure that the organization sends thank-you notes to all involved individuals.

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Originally published at ChartWestcott.net

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Chart Westcott

Chart Westcott

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Chart Westcott is Co-Founder and COO at Ikarian Capital, LLC a long/short equity biotech focused investment adviser. Read more at http://chartwestcott.net.