A Referral Checklist for Your Law Firm

When you run a law firm, the one thing you need to be sure of is drawing in clients. The more clients you have, the more money you’ll make, and the longer you’ll be able to run your firm. Some people may choose to hire an outside firm or spend a large amount of money on marketing to get their name known, but that’s not necessary. Instead, you can rely heavily on referrals to collect more clientele for your firm — referrals are more likely to earn you another client since this is a recommendation to the client based on trust.

There are a few ways you can build a referral campaign for your law firm. Here are some of those methods.

Customer Service

As you launch your referral campaign, make sure to reiterate this crucial step to your staff: pay attention to detail, stay in constant communication, and have a value-based approach to billing.

Professional Relationships

Social Media

You can also keep in touch with email marketing. Emails are more personalized than social media profiles as they have fewer distractions, making them more private and direct. Build a targeted email list for different groups in your network, then send out content updates from your firm on a monthly basis. This will keep your firm visible to your entire network and at the forefront of their minds.

Chart Westcott is Co-Founder and COO at Ikarian Capital, LLC a long/short equity biotech focused investment adviser. Read more at http://chartwestcott.net.